A few days ago, this ad appeared on a website I was visiting:
Since “unstoppable” is misspelled, my first reaction was to save the image so I could rant about it here. But upon further research, I discovered that the misspelling wasn’t limited to the ad above.
Of course, I had to get to the bottom of this–what true grammar snob could sleep at night without figuring out what went wrong? According to an About.com product review, Downy claims that the product is so powerful it doesn’t need the second “p” in the word “unstoppable.”
I hope this marketing ploy has worked for them, because they certainly aren’t getting my business. Using this product would make me feel like a traitor. What are your thoughts on misspelling as a form of marketing?