Something’s missing

I saw this ad at the grocery store today, but it’s missing something. Could it…could it be the rest of the letters in “Pepperidge”?

Sheesh! First “Wensday,” now this? (By the way, The Quarter Barrel updated the other side of their sign and they STILL spelled “Wednesday” wrong). What’s with all the shortcuts in the English language lately?

What’s in a name? Some extra letters, apparently

Someone taped this sign to a cart FULL of boxes of Orville Redenbacher’s popcorn, yet they still couldn’t spell it right.